Maybe one of the biggest misconceptions in SEO is that the ranking at Google and Yahoo is all that matters in the search engine optimization. Potential clients come to Seo Services with a single goal: "Get me a top-ten ranking on Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want well placed at the top of 200 of them.
It is time to separate fact from fiction. Yes, your SEO consultant can give you a top-ten placement at Google. But
1. If the placement is for "dirty brown shoes", it will probably not help your shoe store one bit, even if I tell you first hand. Few people are actually searching on the term.
2. Number ten perhaps not much either, depending on the term. People in search of "Essential Nectar liquid vitamins", will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. On the other hand, someone searching for "liquid vitamins" might check through two pages of results to become familiar with the available options.
3. If your title tag reads like a cheap list of search terms, it will not be attractive. For example, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you can skip over it in favor of the next result that reads "Liquid Liquid vitamins of vitamin supplements Store."
4. If your description tag is a mess, people will more likely skip over your list, even if it does rank number one, in favor of one that resembles what they are looking for. Google and others use the description tag usually when the term is found in it, so be sure to include your key search terms in a description tag that actually reads well.
Lately, I have responded to a forum question, which goes something like this: My site ranks number one for this term at this engine. The term is sought on numerous occasions per day, and the engine, this percentage market. Can I expect this many visitors?
This is not an SEO challenge is a matter of mathematics: market research x = visitors
I answered with a little outweigh the factors that mathematics in the SEO game, including the site's title tag and the description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.
Another factor that makes it difficult to forecast traffic is the abandonment factor - how many people click on none of the results because they get interrupted or confused, or abandon the search for a new because they find themselves off - topic or searching too broadly.
It also depends on how many listings there are and how they are marked. Often, Yahoo and Lycos, for example, there are so many ads that the average user may never scroll a screen or two to see the organic (natural) results.
And, of course, it also depends on the color of the walls in the room since the user clicks, the weather outside and how well they slept last night. But there is little you can do about it.
What you can do is to work with your Seo Services consultant to choose the search terms are most effective for your business and make sure he develops a title tag and the description tag that sell to both humans and motors Research. Then, make sure it is not only followed the rankings of your key search terms, but also the description used by each of the search engines.
A good ranking in Google and Yahoo is just one measure of your success SEO consultant. A more complete evaluation is that he is your partner in building long-term, targeted traffic.
Sunday, December 28, 2008
Want to Hire a Professional SEO Company?
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization (SEO) is the art and science of the mixture of technical and marketing into a finely tuned website that is both search engine, ranks well for certain keywords and phrases, and suits your audience a perspective buyer and seller.
According to a recent American study found that only 20% of all businesses outsource search engine optimization programs to professional SEO Companys. The remaining 80% would be to conduct search engine optimization or they believe they have all the resources and skills to do it in-house. Of this 80%, it is likely that 90% of these companies can not be found on the Web - they do not exist. In order to generate a significant amount of Web visibility, your website must typically rank in the top-30 results.
So, the question boils down to what is in your best interest to the business?
Make your SEO program in-house or subcontract. To answer this question we will first focus on the knowledge, skills and resources necessary to implement and maintain a good program for search engine optimization.
SEO knowledge and skills
1) Basic understanding of how search engines and directories.
This may seem too obvious, but you would be surprised the number of people do not understand how they actually work. This knowledge is the basis of your SEO program.
2) Website design
Although SEO is not completely a technical marketing process, it requires a fair amount of technical knowledge of what constitutes search engine-friendly web design. Some elements of web design can help your search engine rankings or hurt them. Simply knowing who is who.
3) the experience SEO Expert
This is the most important and most difficult to obtain knowledge. If you have never implemented a programme of SEO, then you are in a big surprise. Search engine optimization programs require a lot of research and are extremely tedious. More importantly, they need real SEO experience. That means knowing what strategies and tactics SEO work and those who do not.
In-house vs. out-sourced programmes SEO
If your company is considering conducting your program search engine optimization in the house, here are some questions to consider.
• Who will be responsible for the analysis, design, implementation and measure the success of your program SEO?
• Is this considered the role of your department, marketing or other service (s) in your company?
• Do they have the time, knowledge and resources to successfully implement and maintain your program search engine optimization? And do they really care if it works or not?
IT Department
Typically your IT department handles multiple tasks daily troubleshooting your company's LAN or WAN to fixing the sales department laptop? Over a long IT person of the day, what priority and focus do you think he or she will commit to for your listing? And even if your IT department has some skills in web design or development, these skills represent only a small percentage of the knowledge required for a successful programme of search engine optimization.
Marketing Department
Typically, your marketing department juggles many marketing projects and the faces of both the timely completion. From handling new campaigns for print collateral is preparing to launch new products or services, marketing personnel's time to spread very thin. In addition, our skills and your marketing department is in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often, the answer to both questions is no, they do not.
Other individual (s) within your company
Well, the responsibility falls on someone outside or your marketing department. Who's who and why are they responsible for your SEO program? To give interested parties a new "project of the month," usually result in another tick off their monthly to-do list and frustration by senior management on their website is why not produce results sales.
Summary
From a business standpoint, it makes sense to try to mobilize domestic resources to maximize your company's productivity and profitability - whenever possible. However, there must be a line drawn in the sand between what your organization's capabilities are and what they are not.
As you can see, there are no more search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the knowledge, skills and resources. This can be done by hiring a professional search engine optimization of the company. Professional SEO Companys have devoted their resources and experience to support your company's web marketing initiatives. Building on their experience and know-how, your company can quickly and more effectively successfully implement the programme of SEO Expert.
According to a recent American study found that only 20% of all businesses outsource search engine optimization programs to professional SEO Companys. The remaining 80% would be to conduct search engine optimization or they believe they have all the resources and skills to do it in-house. Of this 80%, it is likely that 90% of these companies can not be found on the Web - they do not exist. In order to generate a significant amount of Web visibility, your website must typically rank in the top-30 results.
So, the question boils down to what is in your best interest to the business?
Make your SEO program in-house or subcontract. To answer this question we will first focus on the knowledge, skills and resources necessary to implement and maintain a good program for search engine optimization.
SEO knowledge and skills
1) Basic understanding of how search engines and directories.
This may seem too obvious, but you would be surprised the number of people do not understand how they actually work. This knowledge is the basis of your SEO program.
2) Website design
Although SEO is not completely a technical marketing process, it requires a fair amount of technical knowledge of what constitutes search engine-friendly web design. Some elements of web design can help your search engine rankings or hurt them. Simply knowing who is who.
3) the experience SEO Expert
This is the most important and most difficult to obtain knowledge. If you have never implemented a programme of SEO, then you are in a big surprise. Search engine optimization programs require a lot of research and are extremely tedious. More importantly, they need real SEO experience. That means knowing what strategies and tactics SEO work and those who do not.
In-house vs. out-sourced programmes SEO
If your company is considering conducting your program search engine optimization in the house, here are some questions to consider.
• Who will be responsible for the analysis, design, implementation and measure the success of your program SEO?
• Is this considered the role of your department, marketing or other service (s) in your company?
• Do they have the time, knowledge and resources to successfully implement and maintain your program search engine optimization? And do they really care if it works or not?
IT Department
Typically your IT department handles multiple tasks daily troubleshooting your company's LAN or WAN to fixing the sales department laptop? Over a long IT person of the day, what priority and focus do you think he or she will commit to for your listing? And even if your IT department has some skills in web design or development, these skills represent only a small percentage of the knowledge required for a successful programme of search engine optimization.
Marketing Department
Typically, your marketing department juggles many marketing projects and the faces of both the timely completion. From handling new campaigns for print collateral is preparing to launch new products or services, marketing personnel's time to spread very thin. In addition, our skills and your marketing department is in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often, the answer to both questions is no, they do not.
Other individual (s) within your company
Well, the responsibility falls on someone outside or your marketing department. Who's who and why are they responsible for your SEO program? To give interested parties a new "project of the month," usually result in another tick off their monthly to-do list and frustration by senior management on their website is why not produce results sales.
Summary
From a business standpoint, it makes sense to try to mobilize domestic resources to maximize your company's productivity and profitability - whenever possible. However, there must be a line drawn in the sand between what your organization's capabilities are and what they are not.
As you can see, there are no more search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the knowledge, skills and resources. This can be done by hiring a professional search engine optimization of the company. Professional SEO Companys have devoted their resources and experience to support your company's web marketing initiatives. Building on their experience and know-how, your company can quickly and more effectively successfully implement the programme of SEO Expert.
Sunday, December 7, 2008
Tips for Best SEO
Internetis a very large market place where every one wants to sell their product and many businesses have flourished after getting online. SEO (search engine optimization) is like a booming technique for promoting online business. Whenever we carry out search on Google, MSN or Yahoo thousands of web pages appear. Advance SEO services helps in optimizing a site in order to get the high ranking and bring more search engine and people to the website. But its just not about linking articles, planned marketing is also a part of advance SEO services.
Outsourcing SEO services work hard to be cheap SEO Company which provides advance SEO services. Some of the advance SEO services are providing service of quality, work completion on time, service of uniqueness, confidentially and reasonable amounts.
So here are some useful tips for best SEO:
- Select Google alert as personal online spy-its advantages are Google is the biggest search engine, give latest news of any celebrity or event, and keep an eye on your competitor.
- By selecting target keywords and compare your website with the websites which comes as the result of search engine. Use the target keywords maximum times, it will attract the search engine.
- Website should be submitted to the main search engine and main directories, otherwise search engine will not have any record of this website.
- Usage of search engine friendly URLs and URLs must be the keyword related to the content of the page.
- Select a unique IP address for each site as if it is a shared IP address then any problem with the web site with same IP address, will definitely affect your web site also.
- Avoid linking to irrelevant sites.
- Design the page more simple and descriptive which make it easy for search engine to go through the content and select it if it is relevant to the search made.
- Use ALT tag to describe the image if you are using it.
- If Ad Sense is used, then sectioning must also be used.
- Use the standardize back links i.e. don’t mix www with non-www.
- URLs are worst without spaces so use underscore , dashes or hyphens.
If SEO is done correctly, then it is the most powerful technique of generating traffic which is available on internet.
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